 TRADE MAGAZINE ARTICLES
What better way to enhance the profile of your company or organization than to be recognized as an authority in the trade press. If your company is a consulting engineering firm, you might want to focus on a publication such as Canadian Consulting Engineer. Magazines that take contributed pieces will be open to receiving an article from any company that is at the leading edge of some aspect of their field. The article must be educational, rather than promotional, in nature. If the editor feels that his readers could learn something from the piece, he/she will be inclined to accept it, as long as it isn't blatantly self-serving.
On the other side of the trade magazine spectrum is the news magazine, such as Engineering-News Record of New York. Rather than take contributed pieces, these magazines assign stories to writers. Rather than educational articles, these pieces have to have a strong news angle. The trick is to pitch the story to the editor or to a journalist who writes for that publication, via either a broad-spectrum press release or a pitch that's offered exclusively to that magazine.
Who is better qualified to pitch and write trade magazine articles than a former freelance journalist who used to specialize in writing articles for trade magazines?
Samples:
"MEPS: A Prototype for the Study of Coastal Dynamics", Sea Technology
Arlington, Virginia, October 2002
"Spatial Visualization of the Marine Environment", Sea Technology
Arlington, Virginia, February 2001
"Canada's Multibeam Platform: Advantages and Applications", Sea Technology
Arlington, Virginia, March, 1997
"Rapid Analysis and Design: Tools for Cutting Cost and Improving Quality",
CBT Solutions, New York, New York, July/August, 1997
"Rediscovering Newfoundland", Report on Business Magazine
Toronto, Ontario, 1996
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