 PRESS RELEASES
As a freelance journalist, Andrew has written more than 350 articles for 55 magazines and 6 newspapers. Probably 95 per cent of those articles resulted from queries to editors, as opposed to assignments. Just as knowing what editors are looking for is key to the survival of a freelance journalist, it's also key to the survival of a press release writer!
Most press releases provide terrific lining for trash cans in the newsrooms of the world. The trick is to ensure that yours doesn't! Here are a few tips.
Following are examples of Andrew's press releases and resultant media coverage:
Brooklyn North Software Works
DDA Computer Consultants
TARA (Telecom Applications Research Alliance)
Men For Change
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