Since the written word is as universal as the breath, a wide variety of writing projects cross Andrew's desk. There's the retired Port cop who has a compelling life story to tell, and there's the bureaucrat who wants to publicize the strengths of Nova Scotia's IT sectorand everything in between. The challenge inherent in these vastly different writing projects boils down to: a) How to best engage the reader's attention, and b) How to effectively communicate the message.