Articulating your organization's raison d'etre, and projecting its image, are the stuff of Annual Reports. The challenge is to synthesize the sometimes diverse views of senior management into a uniform communications piece. At the outset, getting the stakeholders to agree on the key messages lays the foundation for the development of a successful Annual Report. Andrew crafts the words while the graphic designer of choice creates the appropriate look and feel, and looks after the production. Andrew has written annual reports for TARA (Telecom Applications Research Alliance) and InfoInterActive Inc.