Web Site Content

A company's web site is its window to the world. It must be professional, engaging, and informative. That means no spelling or grammatical gaffes, and it means presenting your company "all dressed up"ready for the ball. It should not be difficult for a casual surfer to figure out what you do in the first 10 seconds on your site, and the way your story is told should be compelling enough to entice them to stick around. There should be little to no technospeak, and the information you present should be rock solid. The writing should be clear, straightforward, interesting, and engaging. Remember: The way someone feels about your company will be coloured by their experience at your web site. Your visitor could be the CEO of a $10 million company, a high school student researching a paper, your competitor, a potential partner, or anyone in between.

Samples:

Taste of Nova Scotia (in conjunction with Gaynor Sarty Graphic Design & Illustration)

Healthy Relationships Curriculum

The Online Healthy Relationships Project

andrewsafer.com (Where you are now!)